Digital screens can be used as signages or as advertising mediums in indoor settings or outdoor store fronts where traffic is heaviest so your advertisements will catch the eyes of passers-by.
Promotional schedules can be set in advance and the advertisements can be swapped according to preset timings on the software via the cloud.
Camera sensors equipped with facial recognition software can detect the ages and genders of persons walking by and displays the relevant advertisement or promotions for a more accurate and effective targeted broadcast.
Price checkers all throughout the store will loop advertisements of various promotional items. This can be pushed and controlled via the software on a central server. When a customer scans the bar code for a price check of a certain item, in depth information can be displayed and complimentary products that are on promotion will be shown. This allows for cross selling of in store items.
Point of Sales (POS) second screens will display looping advertisements when the terminal is not in use. When it is being used, the advertisement screen is minimised while displaying the items being scanned at the counter.
Similarly to the POS terminals, Self Check Out (SCO) screens will display looping advertisements when the terminal is not in use. When it is being used, the advertisement screen is minimised while displaying the items being scanned at the counter.
Advertisements on mobile apps can be executed via various advanced methods. Using a store membership app allows advertisements to be pushed to users as promotional & on sale items and also as discount vouchers for use. The app also allows for easy storage and management of membership information.
While users are on premise, scanning items with the app will display in depth item information akin to using the price checker without having to hunt for the physical machine. Also in store premises, gondolas with special sensors will detect mobile phones within a certain range and broadcast the promotional and sale item details to the user while they are doing their shopping.
Aside from gondolas with special sensors having the ability to broadcast promotional items onto users’ mobile phones, the usage of electronic shelf labels allows the store to change the price of promotional items swiftly. And all these can be done remotely from a central terminal point.